Graphic design plays an important role in brand-building and showcasing your skill-sets at the same time. Although branding and design is an integral experience, it is important to understand the basics of graphic design before taking on any new assignment. When working with clients, you only get one chance to create strong first ideas, so why different projects to apply your experience and design elements - social media graphics, web and application UI, videos, banners, ads, etc. Of course, as a designer, don’t worry about drawing lines out and having fun! In fact, to move away from a regular or repetitive design structure you often need to color out the lines but first you need to know what their defined lines are. So, let’s understand ten basic design principles that will help you create stunning graphics.
The balance lends stability and structure to the overall design. To better understand this, assume that there is weight behind the elements of each of your designs. Sizes, text boxes and images are the elements that make up your design, so it’s important to be familiar with the visual weight of each of those elements. Now, this does not mean that the elements always need to be evenly distributed or that they must be of an equal size - the balance is either symmetrical or outstanding. Symmetrical equilibrium is when the weights of the elements are evenly distributed on both sides of the design, while asymmetrical equilibrium uses scale, contrast, and color to achieve the flow of the design.
Proximity helps to create relationships between similar or related elements. These elements do not need to be grouped, instead they should be visually linked by font, color, size, etc.
Alignment plays a key role in creating a non-stop visual connection with design elements. It gives an orderly appearance to the blocks of images, shapes and text, excluding elements placed in a fragmented way.
In general, a hierarchy is formed when the most important element or message of your design is given extra visual weight. This can be achieved in a variety of ways - using larger or darker fonts to highlight the title; Place the original message higher than other bar design elements; Or adding focus to larger, more detailed, and more colorful visions than less relevant or smaller images.
Repetition is a basic design element, especially in the case of branding. It creates a rhythm and binds consistent elements like logos and color palettes together to instantly recognize the brand or design to the audience overall
Contrast occurs when there is a difference between the elements of two design elements. The most common types of contrast are dark vs. light, contemporary vs. old-fashioned, large vs. small, etc. Contrast guides a viewer’s attention to the key elements, ensuring each side is legible.
Color is an important design basic and it indicates the overall mood of any design. The colors you choose represent your brand and its tonality, so be careful about the palette you choose. As a graphic designer, it is always helpful to have a basic knowledge of color theory, for example, gold and neutral shades evoke an overall feeling of practice, bright colors give a sign of happiness and blue creates a feeling of peace. Color palettes can be used as a contrast or even as a complement to the elements.
We’ve discussed the importance of colors, images, and shapes, but what about the empty space? This is called ‘negative space’, which simply means the area in or around the elements. If used creatively, negative space can help create a shape and highlight important elements of your design.
Typography is one of the main pillars of design and while it is stylistically effective even when customized it says volume about a brand or an artwork. Sometimes, your type is just the ‘type’ you need to display your design idea.
Once you become a skilled graphic designer who understands the basics of design, then it’s time to break some of those rules. And, I mean, I'm not saying use pixelated images or invalid font types. Remember, no matter what you choose to communicate, you should not compromise.
While some of these principles may require you to be more observant and take emotional snapshots of novel designs (which you stumble upon), this is the basic principle for those who want to build great brands through strong visuals and content.
Better and better if you own a business - your website is one of the most important tools in your arsenal to get clients and customers. So which good website can be distinguished from a bad website, or which one can be distinguished from a good one?
Here are 10 key elements needed for great website design. You don't end up maintaining stability! As a web designer you should have them:
The website design should be easy to navigate and the menu items are easily accessible from any page. Visitors should always know where they are on the website and get easy access to where they want to be. A site-map can be used if available. This sounds like a precaution, but most websites can improve. Remember, there is a line between an interactive menu and a boring one, so functionality should be an idea.
People are visionary creatures, and using great graphics is a great way to make your website more attractive. Your visitors - and potential customers - and your website - and business (by proxy) - are trusted and professional, making your website about 1/10 of a second. However, it is important not to go overboard too much. Important scrolling text, animation and h ash intros should be used sparingly in your web design and only to emphasize a point for maximum impact.
This is the backbone of your website. Not only does your content play a key role in setting up your search engine, this is why most visitors are searching from your website first. The text of your website should be informative, easy to read and concise. Well out web content and copying will work more than anything else to make your website design attractive, effective and popular.
No matter how informative, beautiful and easy to use your website design is, it is useless if it is not web-friendly. Your web designers know the keys to making your website work in all major browsers, and they know meta tags, alt tags to fully master SEO (search engine optimization). Many things affect your search engine placement and the visual presence of your site, so make sure your web designers know their stuff.
A truly effective website design engages your visitors and keeps their attention through every page, as well as getting them to communicate with you. This is called 'conversion' and is probably the ultimate goal of your website. Again, there is a fine line between 'intermanagement' and 'annoyance', so the level of interaction should never be exceeded.
Not all visitors to your website are interested or have time to grasp the whole site. They may only need a phone number or address, or only a certain bit of access. For this reason, it is important to keep the original information in a plain site, in an area that is easily accessible. All of us have had the experience of not being able to identify some of the information we need on a website and the result is always a frustrated viewer. The experience is boring above all, and an unsatisfied visitor may not stay on your site very long and you are less likely to do business anymore.
A great website expects what your visitors are thinking and meets their needs directly and its elements are arranged in a way that makes sense. If a visitor is listing your site where searching for one of your products or services in a search engine or directory, it is important that your website has a landing page that is not directly relevant to what they are searching for but rather forces you to filter everything. Keep in mind that the shortest distance between two points is a straight line.
Your website should be a direct reflection of your business and your brand. Your visitor should instantly make a visual connection between your logo, print material, and brick-and-mortar location. A website that does this not only contributes to the memorabilia of your branding, but also adds a layer of credibility and enhanced image to your overall business.
The number one complaint from website design customers is that the site takes time to get up and running. Unfortunately, a complete rm that takes an unusually long time to complete your website is certainly the equivalent of this course. The longer the website takes to complete, the more business - and value - you will lose. A website that is not on the web that is not working properly and does you no business!
Your website can be one of the most important client generators in your business and the primary emphasis should be on bringing in new clients and providing additional services to existing clients through awareness of all the services you offer. Providing you with the tools you need to do business with you in an easy and enjoyable way will increase your website transformation and bring you the kind of success you are looking for.
I hope you have understood the main elements needed for a good website design. These are the key elements of web designing which you should always keep in mind.