Graphic design plays an important role in brand-building and showcasing your skill-sets at the same time. Although branding and design is an integral experience, it is important to understand the basics of graphic design before taking on any new assignment. When working with clients, you only get one chance to create strong first ideas, so why different projects to apply your experience and design elements - social media graphics, web and application UI, videos, banners, ads, etc. Of course, as a designer, don’t worry about drawing lines out and having fun! In fact, to move away from a regular or repetitive design structure you often need to color out the lines but first you need to know what their defined lines are. So, let’s understand ten basic design principles that will help you create stunning graphics.
The balance lends stability and structure to the overall design. To better understand this, assume that there is weight behind the elements of each of your designs. Sizes, text boxes and images are the elements that make up your design, so it’s important to be familiar with the visual weight of each of those elements. Now, this does not mean that the elements always need to be evenly distributed or that they must be of an equal size - the balance is either symmetrical or outstanding. Symmetrical equilibrium is when the weights of the elements are evenly distributed on both sides of the design, while asymmetrical equilibrium uses scale, contrast, and color to achieve the flow of the design.
Proximity helps to create relationships between similar or related elements. These elements do not need to be grouped, instead they should be visually linked by font, color, size, etc.
Alignment plays a key role in creating a non-stop visual connection with design elements. It gives an orderly appearance to the blocks of images, shapes and text, excluding elements placed in a fragmented way.
In general, a hierarchy is formed when the most important element or message of your design is given extra visual weight. This can be achieved in a variety of ways - using larger or darker fonts to highlight the title; Place the original message higher than other bar design elements; Or adding focus to larger, more detailed, and more colorful visions than less relevant or smaller images.
Repetition is a basic design element, especially in the case of branding. It creates a rhythm and binds consistent elements like logos and color palettes together to instantly recognize the brand or design to the audience overall
Contrast occurs when there is a difference between the elements of two design elements. The most common types of contrast are dark vs. light, contemporary vs. old-fashioned, large vs. small, etc. Contrast guides a viewer’s attention to the key elements, ensuring each side is legible.
Color is an important design basic and it indicates the overall mood of any design. The colors you choose represent your brand and its tonality, so be careful about the palette you choose. As a graphic designer, it is always helpful to have a basic knowledge of color theory, for example, gold and neutral shades evoke an overall feeling of practice, bright colors give a sign of happiness and blue creates a feeling of peace. Color palettes can be used as a contrast or even as a complement to the elements.
We’ve discussed the importance of colors, images, and shapes, but what about the empty space? This is called ‘negative space’, which simply means the area in or around the elements. If used creatively, negative space can help create a shape and highlight important elements of your design.
Typography is one of the main pillars of design and while it is stylistically effective even when customized it says volume about a brand or an artwork. Sometimes, your type is just the ‘type’ you need to display your design idea.
Once you become a skilled graphic designer who understands the basics of design, then it’s time to break some of those rules. And, I mean, I'm not saying use pixelated images or invalid font types. Remember, no matter what you choose to communicate, you should not compromise.
While some of these principles may require you to be more observant and take emotional snapshots of novel designs (which you stumble upon), this is the basic principle for those who want to build great brands through strong visuals and content.
© 2020 Debayan Mukherjee. All rights reserved.