Anne Vasques

Brand Identity Design

Business Overview:
Anne Vasques Jewelry is a luxury jewelry brand based in France. The brand specializes in creating and selling exquisite jewelry pieces that encompass elegance, luxury, and comfort. From earrings and bracelets to necklaces, the brand’s collection features a blend of traditional and contemporary French designs, often characterized by intricate geometric patterns. The brand’s vision is centered around helping customers express their personality through the finest jewelry pieces, making them a statement of elegance and style. Anne Vasques Jewelry also envisions creating exquisite jewelry sets suitable for weddings and celebrations, reflecting the brand’s desire to be part of special moments.

Project Scope:
The full branding design project for Anne Vasques Jewelry aims to create a cohesive and captivating brand identity that effectively communicates the brand’s essence, values, and unique offerings. The project will cover various aspects of branding, including logo design, visual identity, packaging design, and brand guidelines.

Target Audience:
The target audience for Anne Vasques Jewelry includes individuals who appreciate and seek out luxury and elegance in their accessories. This includes both men and women who value finely crafted jewelry that expresses their personality and style. Additionally, the brand’s aspiration to create wedding and celebration sets positions it as a choice for those seeking exceptional jewelry for special occasions.

Brand Attributes:
Elegance, Luxury, Comfort, Craftsmanship, Traditional & Contemporary, Geometric Designs, Expression of Personality.