Clinge

Brand Identity Design

Business Overview:
Clinge is a prominent fashion brand with a strong presence across multiple stores. The brand specializes in offering a wide range of fashion apparel, perfumes, cosmetics, and beauty products. Known for the combination of affordability and quality, Clinge caters to a female adult audience seeking the latest fashion trends and beauty essentials. The brand’s ethos revolves around exuding a sense of love, care, and liveliness in its offerings.

Project Scope:
The total branding design project for Clinge aims to establish a compelling and cohesive brand identity that effectively communicates the brand’s values, product diversity, and target audience appeal. This project encompasses various design elements, including the creation of a consistent visual design system and the development of an impactful logo.

Target Audience:
The target audience for Clinge includes female adults who are fashion-conscious, seeking quality products at affordable prices. These individuals value beauty, care, and the latest trends in fashion and cosmetics.

Brand Attributes:
Affordability, Quality, Love & Care, Liveliness, Femininity, Trendiness.